[En] « LinkedIn is useless »

For individuals

Used properly, LinkedIn can be a fantastic career facilitator or accelerator, allowing you, for example, to make yourself known and recognized as an expert in a specific field, or of course to find a new job. All sectors of activity, all companies, all countries are accessible in just a few clicks.

For companies

As it can be for individuals , LinkedIn is of course the natural image vector of a company that wishes to communicate on its employer brand, but it offers many other possibilities.

LinkedIn is also a considerable source of information on its competitors, provided that you have structured your competitive intelligence: who is recruiting for what type of position? What do they communicate about? How often? and how many followers do they have? Benchmarking of direct competitors should systematically be part of the KPIs to be followed in order to evaluate the performance of one’s own communication (see our article: LinkedIn users, turn on your fog lights!).

Recruitment is another of LinkedIn’s strong points.

In addition to the employer brand already mentioned, which helps to attract talent and generate spontaneous applications (if the corporate website is designed to do so), LinkedIn has become the best friend of recruiters. It allows both the publication of advertisements, which if well designed will reach a perfectly targeted audience, and direct hunting: thanks to the LinkedIn

Recruitment module and its multiple filtering possibilities (geographical location, position held, employer, studies carried out, specific skills…), it is possible to search for very precise profiles in any country or field of activity. We have just completed the search for the CEO of the American subsidiary of an Italian chemical group in just 3 months, a performance in the midst of a lockdown.

Finally, thanks to the LinkedIn Sales Navigator module, which also filters community members on a wide range of criteria, it is very easy to find potential customers, partners or suppliers.